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Market-led strategic change : transforming the process of going to market / Nigel F. Piercy.

By: Material type: TextTextPublication details: New York : Routledge, 2017.Edition: Fifth editionDescription: xx, 583 pages : illustrations ; 25 cmISBN:
  • 9780415834278
Subject(s): DDC classification:
  • 658.8 23
LOC classification:
  • HF5415.13 .P542 2017
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode
Main Long Main Long Martin Oduor-Otieno Library This item is located on the library first floor Non-fiction HF5415.13 .P542 2017 (Browse shelf(Opens below)) 29831/19 Available MOOL19070036

Includes bibliographical references and index.

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