Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Tuck School of Business, Dartmouth College ; Vanitha Swaminathan, Katz Graduate School of Business, University of Pittsburgh.
Material type:
TextPublication details: Harlow, England, Pearson Education 2020Edition: Fifth editionDescription: xxx, 591 pages; illustrations (chiefly color); 29 cmISBN: - 9780134892498
- 0134892496
- 658.8/27 23
- HD69.B7 K45 2020
Reviews from LibraryThing.com:
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Main Long
|
Town Campus Library | Non-fiction | HD69.B7 K45 2020 (Browse shelf(Opens below)) | 269/22 | Available | ICAD22110016 |
Browsing Town Campus Library shelves, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HD62.7 .S76 1998 Small business management : | HD69.B7 K45 1998 Strategic brand management : | HD69.B7 K45 2008 Strategic brand management : | HD69.B7 K45 2020 Strategic brand management : building, measuring, and managing brand equity / | HD69 .M83 2009 Programme management : | HD69 .P75 | L488 2022 Fundamentals of project management | HD69 .P75 2011 Project Planning,Scheduling & Control: The Ultimate hands-on guide to bringing projects in on time and on budget |
Includes bibliographical references and index.
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