Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald E. Baack.

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Material type: Text

TextPublication details: New Delhi : Pearson Education, c2002.Description: xxvi, 638 p. : col. ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode
Main Long	Martin Oduor-Otieno Library This item is located on the library first floor	Non-fiction	HF5415.123 .C58 2002 (Browse shelf(Opens below))	6278/04	Available		KCA004240

Includes bibliographical references and index.

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