Marketing research : an applied orientation / Naresh K. Malhotra.
Material type:
TextPublication details: Upper Saddle River, NJ : Pearson, c2010.Edition: 6th edDescription: vii, 897 p. ; 28 cmISBN: - 9780136085430
- 0136085431
- 9780136085447
- 81297702568
- HF5415.2 .M29 2004
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| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Main Short
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KCA Kisumu Campus | Non-fiction | HF5415.2 .M29 2004 (Browse shelf(Opens below)) | 1076/05 | Available | Z00032622 |
Browsing KCA Kisumu Campus shelves, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5415.2 .H258 2000 Marketing research : | HF5415.2 .H258 2006 Marketing research : | HF5415.2 .L3883 1997 Marketing research / | HF5415.2 .M29 2004 Marketing research : | HF5415.3 .P468 1999 Consumer behavior and marketing strategy / | HF5415.32 .A76 2002 Consumers / | HF5415.32 .A76 2002 Consumers / |
Includes bibliographical references (p. 834-873) and index.
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