Understanding consumer behavior / J. Paul Peter, Jerry C. Olson.

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Material type: Text

TextSeries: The Irwin series in marketingPublication details: Burr Ridge, Ill. : Irwin, 1994.Description: xv, 485 p. : col. ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode
Main Short	KCA Kisumu Campus	Non-fiction	HF5415.33.U6 .P48 1994 (Browse shelf(Opens below))	1252/05	Available		Z00032666

Includes bibliographical references (p. 435-455) and indexes.

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