Advertising principles : choice, challenge, change / Bruce G. Vanden Bergh, Helen Katz.

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Material type: Text

TextPublication details: Lincolnwood, Ill. : NTC Business Books, c1999.Description: xxii, 582 p. : ill. (some col.) ; 29 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode
Main Short	KCA Kisumu Campus	Non-fiction	HF5823 .V28 1999 (Browse shelf(Opens below))	1674/06	Available		Z00033088

Includes bibliographical references (p. 543-550) and indexes.

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