Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: New Delhi : McGraw-Hill, c2004.Edition: 6th edDescription: xxvi, 779 p. : col. ill. ; 28 cmISBN: - 0072536764
- 0071214380
- 659.1 21
- HF5823 .B387 2004
Reviews from LibraryThing.com:
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | |
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Main Short
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KCA Kisumu Campus | Non-fiction | HF5823 .B387 2004 (Browse shelf(Opens below)) | 3582/10 | Available | KSM12091087 | ||
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Main Long
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5823 .B387 2004 (Browse shelf(Opens below)) | 11143/07 | Available | Z00002974 | ||
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Main Long
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5823 .B387 2004 (Browse shelf(Opens below)) | 21135/10 | Available | Z00040248 | ||
|
Main Long
|
Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5823 .B387 2004 (Browse shelf(Opens below)) | 6014/04 | Available | KCA000644 |
Browsing Martin Oduor-Otieno Library shelves, Shelving location: This item is located on the library first floor, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5823 .A13 2006 Advertising management / | HF5823 .A13 2006 Advertising management / | HF5823 .A4 2006. How to promote and advertise / | HF5823 .B387 2004 Advertising and promotion : | HF5823 .B387 2004 Advertising and promotion : | HF5823 .B387 2004 Advertising and promotion : | HF5823 .B387 2004 Advertising and promotion : |
Includes bibliographical references and index.
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