Targeting for success : a guide to new techniques for measurement and analysis in database and direct response marketing / John Ozimek.
Material type:
TextSeries: McGraw-Hill marketing for professionalsPublication details: London ; New York : McGraw-Hill Book Co., c1993.Description: xiv, 268 p. : ill. ; 24 cmISBN: - 0077077660 :
- 658.8/4 20
- HF5415.126 .O96 1993
Reviews from LibraryThing.com:
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Main Long
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KCA Kitengela Campus Library | Non-fiction | HF5415.126 .O96 1993 (Browse shelf(Opens below)) | 21141/10 | Available | Z00040264 | ||
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Main Long
|
Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.126 .O96 1993 (Browse shelf(Opens below)) | 17088/10 | Available | Z00034641 | ||
|
Main Long
|
Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.126 .O96 1993 (Browse shelf(Opens below)) | 17142/10 | Available | Z00034076 |
Browsing KCA Kitengela Campus Library shelves, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5415.123 .S55 1998 Integrated marketing communications : | HF5415.126 .A8 2001 e-market dominance : | HF5415.126 .A8 2001 e-market dominance : | HF5415.126 .O96 1993 Targeting for success : | HF5415.1263 .B74 2014 Business-to-business marketing / | HF5415.1263 .V582 2011 Business-to-business marketing / : analysis and practice | HF5415.1265 .G39 2007 Online marketing : |
Includes bibliographical references (p. [262]-263) and index.
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