The KCAU Library

Image from Google Jackets

Data mining techniques : for marketing, sales, and customer relationship management / Michael J.A. Berry, Gordon S. Linoff.

By: Contributor(s): Material type: TextTextPublication details: Indianapolis, Ind. : Wiley Pub., c2005.Edition: 2nd edDescription: xix, 643 p. : ill. ; 24 cmISBN:
  • 8126505176
Subject(s): DDC classification:
  • 658.8/02 22
LOC classification:
  • HF5415.125 .B47 2005
Reviews from LibraryThing.com:
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode
Main Long Main Long Martin Oduor-Otieno Library This item is located on the library first floor Non-fiction HF5415.125 .B47 2005 (Browse shelf(Opens below)) 7499/05 Available KCA002463
Browsing Martin Oduor-Otieno Library shelves, Shelving location: This item is located on the library first floor, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5415.123 .S55 1998 Integrated marketing communications : HF5415.123 .S65 2002 Marketing communications : HF5415.124 .H33 1999 Net worth : HF5415.125 .B47 2005 Data mining techniques : HF5415.125 .D584 1998 Discovering data mining : HF5415.125 .R45 1988 Lotus 1-2-3 for marketing and sales managers / HF5415.1255 .V47 2006 Brand management :

Includes index.

There are no comments on this title.

to post a comment.
KCAU Library,
KCA University ,
Thika Road Ruaraka
P. O. Box 56808 – 00200 Nairobi, Kenya

More Links