Profitable marketing communications : a guide to marketing return on investment / Antony Young & Lucy Aitken.
Material type:
TextPublication details: London ; Philadelphia : Kogan Page Ltd, 2007.Description: xii, 212 p. ; 24 cmISBN: - 9780749451561
- 0749451564
- 658.8 22
- HF5415.13 .Y69 2007
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Main Long
|
Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.13 .Y69 2007 (Browse shelf(Opens below)) | 15132/08 | Available | Z00010022 | ||
|
Main Long
|
Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.13 .Y69 2007 (Browse shelf(Opens below)) | 15608/08 | Available | Z00010519 |
Browsing Martin Oduor-Otieno Library shelves, Shelving location: This item is located on the library first floor, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5415.13 .W5476 2011 Marketing management / | HF5415.13 .W5476 2011 Marketing management / | HF5415.13 .Y69 2007 Profitable marketing communications : | HF5415.13 .Y69 2007 Profitable marketing communications : | HF5415.13 .Z83 2002 Supply chain management / | HF5415.135 .C72 2003 Strategic marketing / | HF5415.135 .C72 2003 Strategic marketing / |
Includes bibliographical references and index.
A need for a new marketing model -- A change in philosophy -- Our marketing ROI stars -- Invest, don't spend -- Concentrate on outcomes, not outputs -- Forget consumers, target customers -- Manage your communication investment portfolio -- Differentiate any way you can -- Engagement and experience are the new 30-second ads -- Apply a 'focus investing' approach -- Establish a measurement culture -- Leverage your employee capital -- Is your organization marketing ROI-fit?
There are no comments on this title.