Marketing research : an applied orientation / Naresh K. Malhotra.
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TextPublication details: Upper Saddle River, N.J : Prentice Hall, c1999.Edition: 3rd edDescription: xxxv, 763, [61] p. : ill. ; 26 cmISBN: - 0130830445
- 658.8/3 21
- HF5415.2 .M29 1999
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Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5415.2 .M29 1999 (Browse shelf(Opens below)) | 24201/11 | Available | Z00049238 |
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| HF5415.2 .H258 2006 Marketing research : | HF5415.2 .K86 1999 Essentials of marketing research / | HF5415.2 .L3883 1998 Marketing research / | HF5415.2 .M29 1999 Marketing research : | HF5415.2 .M29 2000 Marketing research : | HF5415.2 .M29 2004 Marketing research : | HF5415.2 .M29 2010 Marketing research : |
Includes bibliographical references (p. N1-N34) and index.
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