Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c2007.Edition: 7th edDescription: xxvi, 820p. : col. ill. ; 28 cmISBN: - 9780073101262
- 0073101265
- 659.1 21
- HF5823 .B387 2007
Reviews from LibraryThing.com:
| Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Main Long
|
Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5823 .B387 2007 (Browse shelf(Opens below)) | 17359/10 | Available | Z00034926 | ||
|
Main Long
|
Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5823 .B387 2007 (Browse shelf(Opens below)) | 17919/10 | Available | Z00039052 | ||
|
Main Long
|
Martin Oduor-Otieno Library This item is located on the library first floor | Non-fiction | HF5823 .B387 2007 (Browse shelf(Opens below)) | 17920/10 | Available | Z00035902 |
Browsing Martin Oduor-Otieno Library shelves, Shelving location: This item is located on the library first floor, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| HF5823 .B387 2004 Advertising and promotion : | HF5823 .B387 2004 Advertising and promotion : | HF5823 .B387 2007 Advertising and promotion : | HF5823 .B387 2007 Advertising and promotion : | HF5823 .B387 2007 Advertising and promotion : | HF 5823 .J 718 1998 What's in a brand? : | HF5823 .J48 2006 Advertising management / |
Includes bibliographical references and index.
There are no comments on this title.
Log in to your account to post a comment.