Advertising media planning : a brand management approach / Larry D. Kelley and Donald W. Jugenheimer.

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Material type: Text

TextPublication details: New Delhi : Prentice Hall of India, c2004.Description: vii, 144 p. : 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode
Main Long	Martin Oduor-Otieno Library This item is located on the library first floor	Non-fiction	HF5826.5 .K45 2004 (Browse shelf(Opens below))	5953/04	Available		KCA000651

Includes bibliographical references and index.

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