Advertising management / Rajeev Batra, John G. Myers, David A. Aaker.

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Material type: Text

TextPublication details: India : Pearson Education, 1996Edition: 5th edDescription: xiii, 754p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode
Main Long	Martin Oduor-Otieno Library This item is located on the library first floor	Non-fiction	HF5823 .A13 1996 (Browse shelf(Opens below))	5445/04	Available		KCA000649

Includes bibliograhical references and index.

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