Applications in basic marketing : Clippings from the popular business press / William, D Perreault & E. Jerome McCarthy.

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Continuing resourcePublication details: Boston : McGraw-Hill/Irwin, c2003.Edition: 2002-2003 edDescription: ix, 241 p. : ill. ; 26 cmISBN:

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Summary: "Clippings from the popular business press."

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode
Main Long	Martin Oduor-Otieno Library This item is located on the library first floor	Non-fiction	HF5410 .A67 2003 (Browse shelf(Opens below))	23574/11	Available		Z00048122

"Clippings from the popular business press."

Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.

Earlier selection Decision based on 1990

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