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Brand management : strategies for competitive advantage / Subroto Sengupta.

By: Material type: TextTextPublication details: New Delhi : Tata McGraw-Hill, c2005.Edition: 2nd edDescription: xiv, 297 p. : ill. ; 23 cmISBN:
  • 0070581592
Subject(s): DDC classification:
  • 658.827 22
LOC classification:
  • HF5415.15 .S46 2005
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode
Main Long Main Long Martin Oduor-Otieno Library This item is located on the library first floor Non-fiction HF5415.15 .S46 2005 (Browse shelf(Opens below)) 12003/07 Available Z00004031
Main Long Main Long Martin Oduor-Otieno Library This item is located on the library first floor Non-fiction HF5415.15 .S46 2005 (Browse shelf(Opens below)) 15205/08 Available Z00010119
Browsing Martin Oduor-Otieno Library shelves, Shelving location: This item is located on the library first floor, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5415.15 .M54 2007 Product and brand management / HF5415.15 .M54 2007 Product and brand management / HF5415.15 .R3233 2003 Branding : HF5415.15 .S46 2005 Brand management : HF5415.16 .W53 1993 Marketing audit checklists : HF5415.16 .W53 1993 Marketing audit checklists : HF5415.16 .W53 1993 Marketing audit checklists :

Includes index.

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