TY  - BOOK
AU  - Egan,John
TI  - Relationship marketing: exploring relational strategies in marketing 
SN  - 9780273737780 
AV  - HF5415.55 .E34 2011
U1  - 658.8/12 22
PY  - 2011///
CY  - New York
PB  - Financial Times, Prentice Hall
KW  - Relationship marketing
N1  - Includes bibliographical references and index
ER  -