TY  - BOOK
AU  - Churchill, Gilbert A.
AU  - Peter, J. Paul.
TI  - Marketing: creating value for customers 
SN  - 0256174741
AV  - HF5415 .C5275 1995
PY  - 1995///
CY  - Chicago : 
PB  - Irwin, 
KW  - Marketing
ER  -