TY  - BOOK
AU  - Kuczmarski,Thomas D.
TI  - Managing new products: using the MAP system to accelerate growth 
SN  - 817649478X
AV  - HF5415.153 .K83 2004
U1  - 658.5/75 21
PY  - 2004///
CY  - Chicago, Ill.
PB  - Innovation Press
KW  - New products
KW  - Product management
KW  - Marketing
N1  - Includes index
ER  -