TY  - BOOK
AU  - Gilmore,James H.
AU  - Pine,B.Joseph
TI  - Markets of one: creating customer-unique value through mass customization 
T2  - A Harvard business review book
SN  - 1578512387 
AV  - TS155.65 .M37 2000
U1  - 670.42/7 21
PY  - 2000///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Flexible manufacturing systems
KW  - Product management
KW  - Relationship marketing
N1  - Includes index
ER  -