TY  - BOOK
AU  - Kotler, Philip.
AU  - Keller, Kevin Lane.
TI  - Marketing management
SN  - 0273779834
AV  - HF5415.13 .K636 2013.
U1  - 658.8 
PY  - 2013///
CY  - Boston
PB  - Pearson Education Ltd
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -