TY  - BOOK
AU  - Munaku, Dominic Mwangi.
TI  - An evaluation of the effectiveness of promotional mix among small and medium business enterprise
AV  - COM 742/11
PY  - 2010///
CY  - Nairobi
PB  - KCA University
KW  - Entrepreneurship
N1  - Includes bibliographical references
ER  -