TY  - BOOK
AU  - Keller,Kevin Lane
TI  - Strategic brand management: building, measuring and managing brand equity 
SN  - 9780273779414
AV  - HD69.B7 K45 2013
U1  - 658.8/27 22
PY  - 2013///
CY  - Pearson
PB  - Boston
KW  - Product management
KW  - Strategic planning
N1  - Includes index
ER  -