TY  - BOOK
AU  - Johansson,Johny K.
AU  - Carlson, Kurt A.
TI  - Contemporary brand management
SN  - 9781452242873 
AV  - HF5415.1255 .J64 2015
U1  - 658.8/27 23
PY  - 2014///
CY  - Los Angeles
PB  - Sage
KW  - Branding (Marketing)
KW  - Management
KW  - Strategic planning
N1  - Includes bibliographical references and index
ER  -