TY  - BOOK
AU  - Piercy,Nigel F.
TI  - Market-led strategic change: transforming the process of going to market 
SN  - 9780415834278 
AV  - HF5415.13 .P542 2017
U1  - 658.8 23
PY  - 2017///
CY  - New York
PB  - Routledge
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -