TY  - BOOK
AU  - Hill,Charles W.L.
AU  - Jones,Gareth R.
TI  - Essentials of strategic management
SN  - 9781111823788 
AV  - HD30.28 .H528 2012
PY  - 2012///
CY  - Mason, USA
PB  - Cengage Learning
KW  - Strategic planning
KW  - fast
N1  - Includes bibliographical references and index; The Strategy-Making Process -- Stakeholders, the Mission, Governance, and Business Ethics -- External Analysis: The Identification of Opportunities and Threats -- Building Competitive Advantage -- Business-Level Strategy and Competitive Positioning -- Strategy in the Global Environment -- Corporate-Level Strategy and Long-Run Profitability -- Strategic Change: Implementing Strategies to Build and Develop a Company -- Implementing Strategy through Organizational Design - Cases: Apple in 2008 -- SGI versus Dell -- The Home Video Game Industry -- McDonalds and Its Critics: 1973-2009 -- The Global Auto Industry -- GM in 2009 - IKEA -- Rise of IBM -- Fall of IBM -- IBM in 2009
N2  - "Based on real-world practices and current thinking, the text's presentation of strategic management features an increased emphasis on the "business model" concept as a way of framing the issues of competitive advantage. Cutting-edge research, new strategic management theory, and a hands-on approach allow students to explore major topics in management, including corporate performance, governance, strategic leadership, technology, and business ethics. Its high-quality case program examines small, medium, and large companies--both domestic and international--so that students gain practice putting chapter concepts into action. "--Publisher
ER  -