TY  - BOOK
AU  - Neves,Marcos Fava
AU  - Castro,Luciano Thomé e.
AU  - Cônsoli,Matheus Alberto
TI  - Marketing methods to improve company strategy: applied tools and frameworks to improve a company's competitiveness using a network approach 
SN  - 9780415873772 
AV  - HD30.28 .N4814 2010
PY  - 2010///
CY  - New York
PB  - Routledge
KW  - Strategic planning
KW  - Industrial management
KW  - Marketing
KW  - Competition
N1  - Includes bibliographical references and index
ER  -