TY  - BOOK
AU  - Heding, Tilde
AU  - Charlotte F.Knudtzen
AU  - Mogens Bjerre
TI  - Brand management: mastering research, theory and practice 
SN  - 9780367172572
AV  - HD69 .B7 H43 2020
U1  - 658.8/27 22
PY  - 2020///
CY  - London
PB  - Routledge Taylor & Francis group
KW  - Brand name products
KW  - Management
KW  - Branding (Marketing)
N1  - Includes indexes
ER  -