TY  - BOOK
AU  - Keller,Kevin Lane
AU  - Swaminathan,Vanitha
TI  - Strategic brand management: building, measuring, and managing brand equity 
SN  - 9780134892498
AV  - HD69.B7 K45 2020
U1  - 658.8/27 23
PY  - 2020///
CY  - Harlow, England
PB  - Pearson Education
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references and index
ER  -