TY  - BOOK
AU  - Solomon,Michael R.
TI  - Consumer behavior: buying, having, and being 
SN  - 8129707012
AV  - HF5415.32 .S6 2004
U1  - 658.8/342 22
PY  - 2004///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Consumer behavior
N1  - Includes bibliographical references and indexes; Sect. 1; Consumers in the Marketplace --; Ch. 1; Consumers Rule --; Sect. 2; Consumers as Individuals --; Ch. 2; Perception --; Ch. 3; Learning and Memory --; Ch. 4; Motivation and Values --; Ch. 5; The Self --; Ch. 6; Personality and Lifestyles --; Ch. 7; Attitudes --; Ch. 8; Attitude Change and Interactive Communications --; Sect. 3; Consumers as Decision Makers --; Ch. 9; Individual Decision Making --; Ch. 10; Buying and Disposing --; Ch. 11; Group Influence and Opinion Leadership --; Ch. 12; Organizational and Household Decision Making --; Sect. 4; Consumers and Subcultures --; Ch. 13; Income and Social Class --; Ch. 14; Ethnic, Racial, and Religious Subcultures --; Ch. 15; Age Subcultures --; Sect. 5; Consumers and Culture --; Ch. 16; Cultural Influences on Consumer Behavior --; Ch. 17; The Creation and Diffusion of Global Consumer Culture
ER  -