TY  - BOOK
AU  - Egan,John
TI  - Marketing communications
SN  - 9781844801213
AV  - HF5415.123 .E34 2007
U1  - 658.8/12 22
PY  - 2007///
CY  - Australia
PB  - Thomson
KW  - Marketing
N1  - Includes index and bibliographic references
ER  -