TY  - BOOK
AU  - Pearce II, John A.
AU  - Robinson, Richard B.
TI  - Strategic management: Formulation, implementation, and control 
SN  - 0070603936
AV  - HD30.28 .P4 2005
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Ltd.
KW  - Business planning
KW  - Case studies
N1  - Includes index
ER  -