TY - BOOK AU - Farese, Lois Schneider. AU - Kimbrell, Grady. AU - Woloszyk, Carl A. TI - Marketing essentials / SN - 0028200098 AV - HF 5415 .F369 1991 PY - 1991/// CY - Columbus, Ohio PB - Macmillan KW - Marketing KW - Business KW - Economics KW - Advertising N1 - Includes index ER -