TY  - BOOK
AU  - Canwell,Diane
TI  - Marketing campaigns
SN  - 1861522452
AV  - HF5415.13 .C26 1998
U1  - 658.8 21
PY  - 1998///
CY  - London
PB  - International Thomson Pub. Europe
KW  - Marketing
KW  - Management
KW  - Great Britain
N1  - Includes bibliographical references (p. 149-150) and index
ER  -