TY  - BOOK
AU  - Lancaster, Geoff.
AU  - Massingham, Lester.
AU  - Ashford, Ruth.
TI  - Essentials of Marketing
SN  - 007709860
AV  - HF 5415 .L2625 2002
PY  - 2002///
CY  - London
PB  - McGraw Hill
KW  - Marketing Tools
KW  - Market Planning
KW  - Consumer Behaviour
KW  - Marketing Communications
N1  - Includes index
ER  -