TY  - BOOK
AU  - Lovelock, Christopher.
AU  - Wirtz, Jochen.
AU  - Chatterjee, Jayanta.
TI  - Services marketing: People, technology, strategy 
SN  - 8129704536
AV  - HF5415.122 .L68 2004
PY  - 2004///
CY  - New Delhi
PB  - Pearson Education
KW  - Services marketing
KW  - South Asia
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -