TY - BOOK AU - Baker,Michael John AU - Hart,Susan J. TI - Product strategy and management SN - 0130653683 AV - HF5415.15 .B353 1999 U1 - 658.5/6 20 PY - 1999/// CY - Englewood Cliffs, NJ PB - Prentice Hall KW - Product management KW - New products KW - Management KW - Case studies N1 - Includes bibliographical references and index ER -