TY  - BOOK
AU  - Cohen,William A.
TI  - Developing a winning marketing plan
T2  - Wiley series on business strategy
SN  - 0471845299
AV  - HF5415 .C54247 1987
U1  - 658.8/02 19
PY  - 1987///
CY  - New York
PB  - Wiley
KW  - Marketing
N1  - Bibliography: p. 283
ER  -