TY  - BOOK
AU  - Hatton,Angela
TI  - The definitive guide to marketing planning: the fast track to intelligent marketing planning and implementation for executives 
SN  - 0273649329
AV  - HF 5415 .H373 2000
PY  - 2000///
CY  - London
PB  - Financial Times Prentice-Hall
KW  - Business planning
KW  - Marketing
KW  - Planning
N1  - Includes index
ER  -