TY - BOOK AU - Dwyer,F.Robert AU - Tanner,John F. TI - Business marketing: connecting strategy, relationships, and learning SN - 0071244387 AV - HF5415 .D92 2006 U1 - 658.8 22 PY - 2006/// CY - Boston, Mass. PB - McGraw-Hill KW - Marketing N1 - Includes index ER -