TY - BOOK AU - Cooper,Scott W. AU - Grutzner,Fritz AU - Cooper,Birk TI - Tips and traps for marketing your business T2 - Tips & traps SN - 0071494898 AV - HF5415 .C588 2008 U1 - 658.8 22 PY - 2008/// CY - New York PB - McGraw-Hill KW - Marketing N1 - Includes bibliographical references and index ER -