TY  - BOOK
AU  - Hiebing,Roman G.
AU  - Cooper,Scott W.
TI  - The successful marketing plan: a disciplined and comprehensive approach 
SN  - 0071395210
AV  - HF5415.13 .H523 2003
U1  - 658.8/02 21
PY  - 2003///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Planning
N1  - Includes index
ER  -