TY  - BOOK
AU  - Batra,Rajeev
AU  - Myers,John G.
AU  - Aaker,David A.
TI  - Advertising management
SN  - 8178087359
AV  - HF5823 .A13 1996
U1  - 659.1 20
PY  - 1996///
CY  - India
PB  - Pearson Education
KW  - Advertising management
N1  - Includes bibliograhical references and index
ER  -