TY  - BOOK
AU  - Churchill,Gilbert A.
AU  - Peter,J.Paul
TI  - Marketing: creating value for customers 
SN  - 0256228779
AV  - HF5415 .C5275 1998
U1  - 658.8 20
PY  - 1998///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -