The KCAU Library

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21.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2007
Availability: Items available for loan: Martin Oduor-Otieno Library (3)Call number: HF5823 .B387 2007, ...
22.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill, c2009
Availability: Items available for loan: Town Campus Library (1)Call number: HF5823 .B387 2004. Martin Oduor-Otieno Library (1)Call number: HF5823 .B387 2004.
23.
Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane. by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J : Prentice Hall, 1996
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5823 .K45 1996.
24.
Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane. by
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J : Prentice Hall, 2001
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5823 .K45 2001.
25.
The omnipowerful brand : America's #1 brand specialist shares his secrets for catapulting your brand to marketing stardom / Frank Delano. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : AMACOM, c1999
Availability: Items available for loan: Martin Oduor-Otieno Library (2)Call number: HF6161.B4 D45 1999, ...
26.
Advertising : an IMC perspective / S.N. Murthy, U. Bhojanna. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Excel Books, 2007
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5823 .M8 2007.
27.
Advertising and personal selling / Neeru Kapoor by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pinanacle, 2009
Availability: Items available for loan: Martin Oduor-Otieno Library (3)Call number: HF5823 .K27 2009, ...
28.
Guerrilla marketing in 30days : a 30day tactical plan to maximize profits and increase customers / Jay Conrad Levinson and Al Lautenslager. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Canada : Entreprenuer press, 2005
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415 .L4766 2005.
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The effectiveness of internal control systems in government ministries / Fidelis Wanjiku Njai by Series: A research project submitted in partial fulfillment of the requirement for the final year research project of the bachelor of commerce degree programme KCA Univesity
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nairobi: KCA University; 2010
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: COM 776/11.
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Effective advertising : understanding when, how, and why advertising works / by Gerard J. Tellis. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage Publications, c2004
Availability: Items available for loan: KCA Kitengela Campus Library (1)Call number: HF5823 .T273 2004.
40.
Marketing communications / John Egan. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles : Sage, 2015
Availability: Items available for loan: Martin Oduor-Otieno Library (1)Call number: HF5415.123 .E4 2015.
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P. O. Box 56808 – 00200 Nairobi, Kenya

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