Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.

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Material type: Text

TextPublication details: Boston : McGraw-Hill Irwin, c2011.Edition: 13th edDescription: xl, 774 p. : col. ill ; 28 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode
Main Long	Martin Oduor-Otieno Library This item is located on the library first floor	Non-fiction	HF5821 .B62 2011 (Browse shelf(Opens below))	22591/11	Available		Z00045387

Includes bibliographical references and index.

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