Strategic marketing management : a means-end approach / Mark E. Parry. by Series: McGraw-Hill executive MBA series
Material type:
Text; Format:
print
; Literary form:
Not fiction
Publication details: New York : McGraw-Hill, c2002
Availability: Items available for loan: Town Campus Library (1)Call number: HF5415.13 .P336 2002. KCA Kisumu Campus (1)Call number: HF5415.13 .P336 2002. KCA Kitengela Campus Library (1)Call number: HF5415.13 .P336 2002. Martin Oduor-Otieno Library (4)Call number: HF5415.13 .P336 2002, ...