Principles of global marketing / Warren J. Keegan, Mark C. Green.

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1997.Description: xxi, 421 p. : ill. (some col.), col. maps ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Barcode
Main Short	KCA Kisumu Campus	Non-fiction	HF1416 .K443 1997 (Browse shelf(Opens below))	2762/08	Available	Z00032524
Main Long	Martin Oduor-Otieno Library This item is located on the library first floor	Non-fiction	HF1416 .K443 1997 (Browse shelf(Opens below))	11585/07	Available	Z00003524
Main Long	Martin Oduor-Otieno Library This item is located on the library first floor	Non-fiction	HF1416 .K443 1997 (Browse shelf(Opens below))	14253/08	Available	Z00008614

Rev. ed. of: Multinational marketing management. 3rd ed. 1984.

World maps on endpapers.

Includes bibliographical references and indexes.

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