Global brand strategy : world-wise marketing in the age of branding / Jan-Benedict Steenkamp.

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Material type: Text

TextPublication details: London : Palgrave Macmillan, 2017.Description: xxiv, 319 pages : illustrations ; 22 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Vol info	Status	Date due	Barcode
Main Long	Martin Oduor-Otieno Library This item is located on the library first floor	Non-fiction	HD69.B7 S74 2017 (Browse shelf(Opens below))	29998/19	Available		MOOL19080007

Includes bibliographical references and index.

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