000 01607cam a22002894a 4500
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003 KE-NaKCAU
005 20131112101301.0
008 070427r20072005nyua b 001 0 eng
010 _a 2007274260
020 _a9780141014593
040 _aDLC
_cKE-NaKCAU
_dDLC
042 _apcc
050 0 0 _aBF448
_b.G53 2007
082 0 0 _a153.4/4
_222
100 1 _aGladwell, Malcolm.
_d1963-
_916731
245 1 0 _aBlink :
_bthe power of thinking without thinking /
_cMalcolm Gladwell.
260 _aNew York :
_bPenguin books,
_c2007.
300 _aviii, 277 p. :
_bill. ;
_c21 cm.
504 _aIncludes bibliographical references and index.
520 _aHow do we think without thinking, seem to make choices in an instant--in the blink of an eye--that actually aren't as simple as they seem? Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? And why are the best decisions often those that are impossible to explain to others? Drawing on cutting-edge neuroscience and psychology, the author reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of filtering the very few factors that matter from an overwhelming number of variables.
650 0 _aDecision making.
_9836
650 0 _aIntuition.
_912688
906 _a7
_bcbc
_corigcop
_d1
_encip
_f20
_gy-gencatlg
942 _2lcc
_cBK
999 _c10042
_d10042